Specific purpose or offer. Your postcard should focus on one specific service or offer. For instance, a free business evaluation report. The message should be simple and direct. Postcards are used to generate leads not for providing lots of information in an attempt to close the sale. Your job is to close the sale once the business owner contacts you, calls or submits an inquiry on your website.
High-quality, relevant images. A key component of effective marketing is gaining the customer’s attention. High-quality images that relate to the offer is a must. If your offer is for a written report, a high-quality image of a report should be included. Low quality, blurry images will reflect poorly on your business brokerage services.
Professional design. Business Brokerage postcard professional design includes – high-quality images, eye-catching topography – fonts, easy to read, and coordinating color schemes.
Call to Action. Your postcard must include a time-limited promotion, discount or similar offering. A short time frame of 30 days is best for encouraging the receiver to take advantage of your offer.
Target Mailing. The business brokerage postcard should be mailed to a targeted list of businesses within your target market area. Targeted Postcard mailings produce a higher return on investment.
Contact Information. The backside of the postcard should include your business brokerage firm name, logo, address, telephone number, website and email address.
Trackable. Tracking the results of all your business brokerage marketing is important. Postcard mailing campaign tracking can include requiring the business owner to present the postcard to take advantage of your offer (make sure this is indicated on the postcard), using a special telephone number, email address or direct to a special page of your website (landing page) that provides additional information about the offer provided in the postcard.
Confirm to USPS guidelines. The United State Postal Service has strict guidelines for the size and layout of postcards. Make sure your business brokerage postcard meets these guidelines to increase delivery rate.
Business Intermediary Services
Business Intermediary Services offers professional postcard marketing campaigns for business brokers. Campaigns that provide a high return on investment and increased enrollment. Contact Business Intermediary Services today to discuss your next targeted postcard marketing campaign (336) 618-7842.