Business Intermediary Services Marketing Manager Program
When it comes to marketing, many business brokers are not sure where to begin. Should you put more money into local advertising – maybe an ad in the local community magazine? Alternatively, would a larger yellow page ad be better? What about marketing options available on the internet? The questions are many and often the answers are hard to obtain or confusing. However, the success of a business brokerage practice is often directly tied to the effectiveness of its’ marketing program.
Often funds available for marketing are limited thus making it very important to guess right. That is where Business Intermediary Services comes in. As your Marketing Manager, we will analysis your entire marketing program – yellow page ads, local newspaper ads, local events participation, internet marketing, social media marketing, direct mail, business for sale websites – everything you are currently doing to promote your business brokerage company. Then, we will work with you to take the marketing dollars you are already spending and reallocate them to create the highest return for your money.
We take care of everything including taking care of advertising contract reviews and negotiating on your behalf for better rates. Your Business Intermediary Marketing Manager will work with you to develop a yearly plan of all marketing activities, help implement the plan and track results.
Efficient, Effective Business Brokerage Marketing!
Maintaining a number of good business listings requires, consistent, multi-faceted marketing designed to reach your target customer, deliver your message and result in a continuous stream of good leads for your business brokerage services.
The Problem – To be effective marketing requires several key components:
- Marketing requires careful planning.
- Marketing must be consistent and implemented throughout the year not just when listings are needed
- Marketing must focus on reaching target customers.
- Marketing must be multi-faceted including – the internet, social media, direct mail, professional branding, etc.
- If you can measure it – you can improve it! Systems to track and measure the results of your marketing is essential to improving effectiveness.
Not Enough Time
A Business Broker’s time is consumed with managing transactions, meeting with business owners and buyers, monitoring due diligence, analyzing financial statements – and solving all those little unexpected daily events common in every business brokerage practice.
The Solution – Business Intermediary Services Marketing Manager
Business Intermediary Services Marketing Manager Program is the answer. As your Marketing Manager, we will analysis your entire marketing program – yellow page ads, local newspaper ads, local events participation, internet marketing, social media marketing, direct mail, business for sale listing websites – everything you are currently doing to promote your business brokerage services. Together, we will create an annual marketing plan and budget. And the best news – Business Intermediary Services takes care of implementing the marketing plan and all the details – all year long. And what do you do? Well, you focus on running your business brokerage company and leave the marketing to us.